3 SEO Tips to Kickstart Your Website Ranking in Tanzania
So, you want to improve your website ranking?
Well you have made a good choice, In the world of marketing it’s always best to spend little to nothing but get x times the ROI whether the investment was time or money.
Note
It’s basically like sitting down and making money as times goes by .
90% of all online experiences start with a search engine whether it’s Google,Bing or yahoo most of online users have no idea of their destination website or app but they do have an idea of typing some keywords to get relevant results , 75% of users never scroll to the second page of results, and 70% to 80% of users completely ignore paid search advertisements.
This means that if you get your website ranking organically on search engines, you’ll leverage all of that percentage potential.
Unfortunately, you’re not the only one trying to do it,Yes competition is everywhere in the marketing world. Since SEO offers so much promise, everyone with a website is trying to get their cut of SERP potential.
That means that you’re going to have to compete with a lot of other websites to get to the top.
In fact, 27.88% of marketing dollars go toward SEO.That’s a higher percentage than social media, PPC, and link building combined.
But don’t get disappointed by this please do find some of the tricks that we do apply here at Primeware to our clients hopefully these tricks can help you on your journey to a better ranking.
Tip #1: Use competitive analysis
One of the best way to achieve a better seo is to analyze the successful competition.
Get to know the following
What are they doing?
How are they doing it?
How much are they spending?
And how can you mimic their efforts?
These are all valid questions to ask when trying to determine what your competitors are doing right, what they’re doing wrong, and how you can copy their successful tactics.
As with most marketing practices, it’s best to have an understanding of what other people are doing to win rather than trying to build a strategy from scratch.
After all, why use a strategy that you’re not sure works when you could use one that is tried and tested by a competitor?
Yes it’s not like in class where your teacher can penalize you for copying one another in marketing you pose to compete to it’s a good strategy to copy.
But how do you go about analyzing the competition?
Well, you’re going to need a few tools. The first one is BuzzSumo.
BuzzSumo has a free trial you can use every day if you like. It won’t give you as many results as the paid version, but it’s still worth your time.
If you type a competitor’s URL into the domain text box, BuzzSumo will show you which pieces of content on their website are getting shared the most.
And shares are good for SEO since it increases your social signals for that page.
You can then click on the content and read through it to get an understanding of how they generated all of those shares.
Note
You can also use Moz’s Open Site Explorer to do something similar.
Tip #2: Get active on social media
Think about it this way.
Search engines try to take into account as much information as possible about your website.
They use it to determine the quality of your website and thus where they should place you when someone searches regarding a topic within your niche.
One of the factors that search engines consider is social media. In particular, they consider the following questions:
How active are your social media accounts?
How up-to-date are your social media accounts?
How many shares does your website content get on social media?
On top of all that SEO attention, keep in mind that social media also offers 2.7 billion social media users. That’s a lot of selling potential
In other words, social media sharing and marketing are well worth your time.
It’s not just worth it for the sake of reaching a larger audience on the social media platform itself, but also because all that attention will benefit your SEO strategy.
When it comes to which social media platforms to focus your efforts on, it’s ultimately up to you.
Tip #3: Optimize on-page elements
One of the best ways to kickstart your website’s SEO is by optimizing the on-page elements.
In fact, if you don’t make sure that you have optimized all of the on-page elements, it’s going to be difficult to get very far with all of your other efforts.
For that reason, this should be one of your top priorities.
But what on-page elements matter most, and how can you optimize them?
Well, the lowest-hanging fruit is correct keyword placement.
To research the keywords that you should target with each page on your website, go to Keyword Tool.
Then, at the top of the tool, you can choose the search engine you want to focus on. Most of you will probably want to look at Google, but not necessarily.
Next, type in your niche product or industry that gives a basic idea of the keywords you want to target. Try “content marketing,” for instance.
Click the red search icon on the right.
What you’re going to see on the next page is awesome. Keyword Tool will show you a list of the keywords that people have searched for the most that include the words you typed in.
If you purchase the paid version, you’ll even be able to see the exact amount of searches for each keyword and the competition for each.
But how do you use this list of valuable information?
Simply choose a few of the keywords that you think you could create a blog post from.
In the example above, you might choose “content marketing strategy,” or “content marketing definition.”
Once you choose a topic, write a blog post with those keywords in the title and within the content itself.
You can also include LSI keywords. To find these, simply type the keyword you’re targeting into Google.
Scroll to the bottom of the page and you’ll see the related searches.
If you sprinkle these related keywords — also known as LSI keywords — throughout your content as well, it will give your page a better chance of ranking for the right topic.
You’ll also need to make sure that you include your primary keywords in the title tag of your page.
You’ll want to add a meta description as well.
That will help Google quickly and easily recognize what your page is about and place it in the right category.
Another way to quickly optimize your on-page SEO is to increase the word count of your blog posts.
Generally, longer posts perform better.
Sometimes, writing long content can feel like a drag. But it doesn’t have to be.
Just do plenty of research and put together a thorough outline before you start writing. Then it won’t be difficult to know what you’re going to discuss in the upcoming paragraphs.
Finally, to optimize your on-page SEO, you’ll want to include some internal links in each blog post.
Two or three links on each post that lead to other pages of your website should suffice. Just make sure that they’re in-text citations (rather than image attributions) since those count for more on Google.
All of those elements, from keyword optimization to word count, will prep your site for ranking like you want it to.
Well you have made a good choice, In the world of marketing it’s always best to spend little to nothing but get x times the ROI whether the investment was time or money.
Note
It’s basically like sitting down and making money as times goes by .
90% of all online experiences start with a search engine whether it’s Google,Bing or yahoo most of online users have no idea of their destination website or app but they do have an idea of typing some keywords to get relevant results , 75% of users never scroll to the second page of results, and 70% to 80% of users completely ignore paid search advertisements.
This means that if you get your website ranking organically on search engines, you’ll leverage all of that percentage potential.
Unfortunately, you’re not the only one trying to do it,Yes competition is everywhere in the marketing world. Since SEO offers so much promise, everyone with a website is trying to get their cut of SERP potential.
That means that you’re going to have to compete with a lot of other websites to get to the top.
In fact, 27.88% of marketing dollars go toward SEO.That’s a higher percentage than social media, PPC, and link building combined.
But don’t get disappointed by this please do find some of the tricks that we do apply here at Primeware to our clients hopefully these tricks can help you on your journey to a better ranking.
Tip #1: Use competitive analysis
One of the best way to achieve a better seo is to analyze the successful competition.
Get to know the following
What are they doing?
How are they doing it?
How much are they spending?
And how can you mimic their efforts?
These are all valid questions to ask when trying to determine what your competitors are doing right, what they’re doing wrong, and how you can copy their successful tactics.
As with most marketing practices, it’s best to have an understanding of what other people are doing to win rather than trying to build a strategy from scratch.
After all, why use a strategy that you’re not sure works when you could use one that is tried and tested by a competitor?
Yes it’s not like in class where your teacher can penalize you for copying one another in marketing you pose to compete to it’s a good strategy to copy.
But how do you go about analyzing the competition?
Well, you’re going to need a few tools. The first one is BuzzSumo.
BuzzSumo has a free trial you can use every day if you like. It won’t give you as many results as the paid version, but it’s still worth your time.
If you type a competitor’s URL into the domain text box, BuzzSumo will show you which pieces of content on their website are getting shared the most.
And shares are good for SEO since it increases your social signals for that page.
You can then click on the content and read through it to get an understanding of how they generated all of those shares.
Note
You can also use Moz’s Open Site Explorer to do something similar.
Tip #2: Get active on social media
Think about it this way.
Search engines try to take into account as much information as possible about your website.
They use it to determine the quality of your website and thus where they should place you when someone searches regarding a topic within your niche.
One of the factors that search engines consider is social media. In particular, they consider the following questions:
How active are your social media accounts?
How up-to-date are your social media accounts?
How many shares does your website content get on social media?
On top of all that SEO attention, keep in mind that social media also offers 2.7 billion social media users. That’s a lot of selling potential
In other words, social media sharing and marketing are well worth your time.
It’s not just worth it for the sake of reaching a larger audience on the social media platform itself, but also because all that attention will benefit your SEO strategy.
When it comes to which social media platforms to focus your efforts on, it’s ultimately up to you.
Tip #3: Optimize on-page elements
One of the best ways to kickstart your website’s SEO is by optimizing the on-page elements.
In fact, if you don’t make sure that you have optimized all of the on-page elements, it’s going to be difficult to get very far with all of your other efforts.
For that reason, this should be one of your top priorities.
But what on-page elements matter most, and how can you optimize them?
Well, the lowest-hanging fruit is correct keyword placement.
To research the keywords that you should target with each page on your website, go to Keyword Tool.
Then, at the top of the tool, you can choose the search engine you want to focus on. Most of you will probably want to look at Google, but not necessarily.
Next, type in your niche product or industry that gives a basic idea of the keywords you want to target. Try “content marketing,” for instance.
Click the red search icon on the right.
What you’re going to see on the next page is awesome. Keyword Tool will show you a list of the keywords that people have searched for the most that include the words you typed in.
If you purchase the paid version, you’ll even be able to see the exact amount of searches for each keyword and the competition for each.
But how do you use this list of valuable information?
Simply choose a few of the keywords that you think you could create a blog post from.
In the example above, you might choose “content marketing strategy,” or “content marketing definition.”
Once you choose a topic, write a blog post with those keywords in the title and within the content itself.
You can also include LSI keywords. To find these, simply type the keyword you’re targeting into Google.
Scroll to the bottom of the page and you’ll see the related searches.
If you sprinkle these related keywords — also known as LSI keywords — throughout your content as well, it will give your page a better chance of ranking for the right topic.
You’ll also need to make sure that you include your primary keywords in the title tag of your page.
You’ll want to add a meta description as well.
That will help Google quickly and easily recognize what your page is about and place it in the right category.
Another way to quickly optimize your on-page SEO is to increase the word count of your blog posts.
Generally, longer posts perform better.
Sometimes, writing long content can feel like a drag. But it doesn’t have to be.
Just do plenty of research and put together a thorough outline before you start writing. Then it won’t be difficult to know what you’re going to discuss in the upcoming paragraphs.
Finally, to optimize your on-page SEO, you’ll want to include some internal links in each blog post.
Two or three links on each post that lead to other pages of your website should suffice. Just make sure that they’re in-text citations (rather than image attributions) since those count for more on Google.
All of those elements, from keyword optimization to word count, will prep your site for ranking like you want it to.
