Market Manager - Cape Town at Tastemakers Africa
Job Description
What’s in it for you:
Base Salary + Equity, a chance to chart the future of travel and leisure in Africa
About Tastemakers Africa
Tastemakers is an online experiences marketplace disrupting what the world thinks about Africa one trip at a time. We connect travelers who want to go beyond safaris to local insiders in African cities. Find us on Twitter/Instagram @tstmkrsafrica and at www.tastemakersafrica.com. We are an innovative team that has been featured in Entrepreneur, forbes.com, afar.com, CNN, Amadeus, and more. We are currently focused on penetration and expansion into 10 African cities.
What we’re looking for:
A Market Manager that can lay the groundwork for a world class team. We need someone who can not only hit their numbers but is savvy enough to interface and inspire culture and experience creators at the local and global level. You are the “Center of our Universe” in your market responsible for on-boarding and managing relationships with curators, experience partners, and “Tastemakers”. You will also be responsible for local partnerships, “upsell” opportunities, and in-country operations. You will work closely with our Executive Team and engage other Market Managers.
What does success look like:
Market Growth: Take the curator community from city launch to a critical mass (50+) through both the on boarding of high quality individual curators and the on boarding of a select number of experience partners.
Community Engagement: Foster a highly-engaged community of curators who are passionate about TSTMKRS and each other. Create a community of local Ambassadors that aid and assist in the recruitment of curators and the overall visibility and connectivity of the brand.
Quality + Safety: Ensure safety standards are uncompromising and quality of experiences delivered are maintained. Form strategic alliances with necessary partners.
Partnerships: Identify and establish meaningful partnerships that further embeds TSTMKRS into the local community and among leading brands within the community.
Content: Identify opportunities for content creation that is inspiring and aspirational. Create a community of Ambassadors and Editorial contributors that are an extension of the brands values.
Sales: Ensure that TSTMKRS is well positioned among inbound travelers and locals in order to achieve $200,000 USD in bookings specific to the Cape Town market within 6 months of launch.
Culture: Position Tastemakers as a thought leader and culture creator in Nairobi to be measured by inclusion in local media articles, panels, events, and conferences.
Specific duties:
Define what success is in your market. What makes that city great? What type of experiences do we want to see? What does an "epic" experience look and feel like in your market?
Build the strategy for market growth in your community and drive execution
Be accountable for the revenue growth of your market
Identify ways to create value for community managers beyond bookings
Establish review process and feedback loop for curators
Communicate product to market
Identify meaningful local partners
Organize and execute activations and other local marketing and user growth strategies
Track and produce data on user acquisition and drive conversion strategy from offline events
Coordinate with Managing Editor to identify content opportunities
Identify local content resources that can be leveraged by Managing Editor
Manage community of influencers, TSTMKRS Ambassadors, and Experience Scouts
About you:
You have a contagious can-do attitude and proven track record of building collaboration in innovative ways. When you work hard, you sweat excellence.
Additional required qualifications for this unique position are:
You have 4+ years of relevant work experience
You have hustle
You think and act like an entrepreneur and are comfortable with ambiguity
You have great people skills
You are strategic and analytical in your thinking
You are able to work in a cross-functional environment
You are able to build relationships with partners and communities
You are in touch with the latest trends in your market – you know “what’s hot and what’s not”
You have a demonstrated appreciation or experience in travel and global exposure
You know at least one native local language and are fluent in English
Willingness to work on weekends and evenings as needed for activation execution
Ability to take calls at non-traditional hours to accommodate global team
Comfort with high-demand and fast-paced environments
About Us:
We are a globally distributed team with a US HQ in New York City. We work and play hard and are absolutely mission-driven. We have raised capital from investors in Africa and the USA.
To Apply: send your resume/portfolio and statement of interest with the following subject format [Market Manager – Cape Town] to [email protected]
Please include links to your LinkedIn, Instagram, and Twitter profiles when available.
What’s in it for you:
Base Salary + Equity, a chance to chart the future of travel and leisure in Africa
About Tastemakers Africa
Tastemakers is an online experiences marketplace disrupting what the world thinks about Africa one trip at a time. We connect travelers who want to go beyond safaris to local insiders in African cities. Find us on Twitter/Instagram @tstmkrsafrica and at www.tastemakersafrica.com. We are an innovative team that has been featured in Entrepreneur, forbes.com, afar.com, CNN, Amadeus, and more. We are currently focused on penetration and expansion into 10 African cities.
What we’re looking for:
A Market Manager that can lay the groundwork for a world class team. We need someone who can not only hit their numbers but is savvy enough to interface and inspire culture and experience creators at the local and global level. You are the “Center of our Universe” in your market responsible for on-boarding and managing relationships with curators, experience partners, and “Tastemakers”. You will also be responsible for local partnerships, “upsell” opportunities, and in-country operations. You will work closely with our Executive Team and engage other Market Managers.
What does success look like:
Market Growth: Take the curator community from city launch to a critical mass (50+) through both the on boarding of high quality individual curators and the on boarding of a select number of experience partners.
Community Engagement: Foster a highly-engaged community of curators who are passionate about TSTMKRS and each other. Create a community of local Ambassadors that aid and assist in the recruitment of curators and the overall visibility and connectivity of the brand.
Quality + Safety: Ensure safety standards are uncompromising and quality of experiences delivered are maintained. Form strategic alliances with necessary partners.
Partnerships: Identify and establish meaningful partnerships that further embeds TSTMKRS into the local community and among leading brands within the community.
Content: Identify opportunities for content creation that is inspiring and aspirational. Create a community of Ambassadors and Editorial contributors that are an extension of the brands values.
Sales: Ensure that TSTMKRS is well positioned among inbound travelers and locals in order to achieve $200,000 USD in bookings specific to the Cape Town market within 6 months of launch.
Culture: Position Tastemakers as a thought leader and culture creator in Nairobi to be measured by inclusion in local media articles, panels, events, and conferences.
Specific duties:
Define what success is in your market. What makes that city great? What type of experiences do we want to see? What does an "epic" experience look and feel like in your market?
Build the strategy for market growth in your community and drive execution
Be accountable for the revenue growth of your market
Identify ways to create value for community managers beyond bookings
Establish review process and feedback loop for curators
Communicate product to market
Identify meaningful local partners
Organize and execute activations and other local marketing and user growth strategies
Track and produce data on user acquisition and drive conversion strategy from offline events
Coordinate with Managing Editor to identify content opportunities
Identify local content resources that can be leveraged by Managing Editor
Manage community of influencers, TSTMKRS Ambassadors, and Experience Scouts
About you:
You have a contagious can-do attitude and proven track record of building collaboration in innovative ways. When you work hard, you sweat excellence.
Additional required qualifications for this unique position are:
You have 4+ years of relevant work experience
You have hustle
You think and act like an entrepreneur and are comfortable with ambiguity
You have great people skills
You are strategic and analytical in your thinking
You are able to work in a cross-functional environment
You are able to build relationships with partners and communities
You are in touch with the latest trends in your market – you know “what’s hot and what’s not”
You have a demonstrated appreciation or experience in travel and global exposure
You know at least one native local language and are fluent in English
Willingness to work on weekends and evenings as needed for activation execution
Ability to take calls at non-traditional hours to accommodate global team
Comfort with high-demand and fast-paced environments
About Us:
We are a globally distributed team with a US HQ in New York City. We work and play hard and are absolutely mission-driven. We have raised capital from investors in Africa and the USA.
To Apply: send your resume/portfolio and statement of interest with the following subject format [Market Manager – Cape Town] to [email protected]
Please include links to your LinkedIn, Instagram, and Twitter profiles when available.
